Share on Facebook Share on Twitter Share on Pinterest PRESS RELEASE For every Filipino, the Holiday Season is a time for connecting with family and friends. Those of us who work abroad try to make it home for the holidays, and it seems that every barkada, organization, or office has its own party. This year, let another player join the happy holiday fray: Jameson Irish Whiskey, the leader of the remarkably fast-growing Irish whiskey market. The iconic brand is now making headway as one of the drinks of choice at holiday parties, especially those organized by the big boys. Not your typical New Year’s party One of the things the Irish are known for is their love for parties, and sometimes a party needs a little extra kick to take it up to a whole new level. For that, whiskey is the tipple of choice, and Jameson Irish Whiskey fits the bill nicely. Triple distilled for exceptional smoothness, this whiskey is surprisingly mellow, with deliciously lingering sherry undertones. Despite its characteristically distinct flavor, Jameson is a versatile whiskey that can be enjoyed many ways- neat or on the rocks, in cocktails, mixed in with ginger ale, or as a shot with a side of beer. This lively Irish whiskey would be a shoe-in for parties that want to break away from the typical, more structured parties that are so popular during the holidays. Rather than prepare a sit-down, four-course dinner, why not dress the event down and plan a barbecue-style potluck instead? A more relaxed get-together gives the host and their guests more opportunities to simply enjoy each others’ presence and leads to long, comfortable conversations that will continue to warm one’s heart long after the holiday decorations have been put away. To pull this off, all you have to do is to ask every guest to bring a side dish to share, while you, as host, prep the barbecue and the main dishes. When they arrive, gather all the dishes on a main table, fiesta-style, and have guests serve themselves. You can simply take your time and mingle, rather than spend all evening racing back and forth to the kitchen, frazzled and exhausted. Jameson whiskey is an excellent complement to such a party. It pairs well with most food, and it’s easy to whip up a simple set of cocktails that would appeal to most tastes. A popular choice is to mix one part Jameson original with three parts Sprite or ginger ale and some lime. This makes an easy, tasty drink that goes well with almost anything- especially company! A fine finishing touch Just before the year ends, Jameson has released the second of its line of fine whiskeys to make its debut in the Philippines: Jameson Black Barrel. This particular whiskey is created in charred barrels to infuse it with intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice. Jameson Black Barrel’s standard remains the same: a triple distilled blend of rich pot still and grain whiskey that is matured in a mixture of sherry casks and bourbon barrels. Unlike the rest of the range, the bourbon barrels an additional charring. It’s a painstaking process, but we’re sure you’ll agree that it’s worth the extra effort. This excellent, and yet still relatively unknown, version of Jameson whiskey is a great selection if you’re looking for something unique to make your party stand out in the minds of your guests. About Irish Distillers Irish Distillers was formed in 1966 when a merger took place between Irish whiskey distillers, John Power & Son, John Jameson & Son and the Cork Distillery Company. In an attempt to reverse the decline in Irish whiskey sales, the company decided to consolidate production at a new purpose-built facility alongside the existing distillery in Midleton, Co. Cork. Irish Distillers was bought by Pernod Ricard in June 1988 and today, Jameson is the No.1 Irish whiskey in the world, selling over 4 million 9L cases worldwide and contributing more than any other Irish whiskey brand to the phenomenal global growth of the category. Irish Distillers is committed to driving continued, sustainable growth of the Irish whiskey category. Irish Distillers’ portfolio of whiskeys is comprised of Jameson, the world’s no.1 Irish whiskey; Irish favourite Paddy; Powers, the robust premium whiskey for discerning drinkers; and the much-acclaimed brands that comprise the Irish Distillers’ Prestige Collection – the Single Pot Still Whiskeys of Midleton which includes the Spot range (Green Spot, Yellow Spot) and Redbreast, Ireland’s most awarded single pot still whiskey brand – and the pinnacle of the Prestige Collection, Midleton Very Rare. www.irishdistillers.ie About Pernod Ricard Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralized organization, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on three key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. For more information follow Jameson Whisky’s Facebook page at JamesonWhiskeyPH.