Brand News Ab Heineken Philippines’ Restart Program Supports Small Businesses as They Re-Open Many brands and companies are doing what they can to stem the effects of the global pandemic on the food and beverage industry. AB Heineken Philippines Inc. has launched a Restart Package program to help out small and medium businesses as they slowly re-open after the quarantine. AB Heineken’s Restart Package is its local version of the Back to the … Read More
Brand News Heineken Brings Socializing to the Sofa While the pandemic has hit pause on any kind of public gathering at the moment, and a new consumer behavior has emerged amidst the lockdown. Socializing has adapted to become a home activity. Weekly e-numan with the gang is a must to keep sane and reconnect with friends and loved ones. During ECQ (enhanced community quarantine), Filipinos have turned online … Read More
Bar Find Verde, Heineken’s First Co-Branded Bar, Paints Poblacion Green Poblacion is currently the beating heart of the local nightlife scene, with new places to eat, drink, and be merry popping up left and right. It’s a prime area for new ventures because of its free spirit and dynamic energy. These places add more flavor to the growing community of the party district, drawing in crowds of locals and tourists … Read More
Events San Miguel Brewery launches #SanMiguelExperience campaign with a Nostalgic Capsule Bar San Miguel Brewery Inc. (SMB) is a homegrown brand that has made a mark in the lives of Filipinos for 128 years. Its famous brews is rich in history, heritage, and countless tales that have been passed down for generations. In those transformative years, we’ve seen the brand going through many exciting facets of what it stands for, from celebration, … Read More
Events 2nd Annual Star Serve Bartender Final Concludes with the Grand Launch of Heineken Extra Cold Heineken recently crowned Errol Barbosa, Philippines’ best bartender during the 2nd Annual Heineken Star Serve Bartender Finals held last July 28, at Black Market, Makati City. To celebrate the momentous occasion, they capped off the event by launching the newest Heineken Extra Cold. Heineken Star Serve Bartender Final is Heineken’s annual bartending program held in different countries around the world. … Read More
Brand News Heineken Is Sending the First Philippine Star Serve Bartender Champion to Amsterdam We’re used to seeing bartender competitions where the bartenders compete for the best cocktail concoctions or compete in twirling, catching and throwing things in the air with flair bartending. But, Heineken’s bartending competition is all about quality and precision in serving their draft beer using a five-step ritual: rinse, pour, skim, check, and serve. “Heineken has been here since November … Read More
Events Heineken’s Official Manila Launch For decades now, Heineken, the World’s #1 International Premium Beer, has had a constant presence in the Philippine market. There have been events and ad campaigns sponsored by Heineken over the years, one of which was the successful tie-up with a James Bond film. It’s surprising to hear that Heineken was only formally launched in Manila in September at the … Read More