Events Johnnie Walker Celebrated International Scotch Day with the Johnnie Highball Arcade Whisky is still seen as one of the intimidating spirits in the market, especially for the younger crowd. With an effort to introduce whisky to young consumers, engage current whisky lovers, and celebrate International Scotch Day, Johnnie Walker recently launched its newest pop-up bar: The Johnnie Highball Arcade. It’s an immersive space that mixed the fun Johnnie Highball Collection with … Read More
Events Don’t Miss These Series Of World Class Guest Bar Takeover For The Whole Month Of February International Scotch Day was celebrated across the globe last February 8th, and Diageo’s annual Love Scotch campaign is extending the celebration with a series of global red carpet parties and bar takeovers for the entire month of February. This year’s Love Scotch is bigger than ever and will be celebrated in over 70 countries worldwide. In Manila, the grand kick-off … Read More
Events Freida Pinto Leads #LoveScotch Global Movement for International Scotch Day in Manila International Scotch Day is on February 10—the birthday of Johnnie Walker pioneer Alexander Walker. For Diageo Philippines (Johnnie Walker, The Singleton), the holiday marks the beginning of a month-long series of #LoveScotch events celebrating the world’s favorite whisky and inspiring new Scotch-drinking traditions. The #LoveScotch global movement also encourages people to break their preconceived notions about the “correct” way to … Read More