Recipe 5 Simple Soju Cocktails to Make at Home Soju has become one of the most popular beverages in the country. The clear, low-alcohol, distilled spirit has captured the hearts and tastebuds of Filipinos. Sometimes called Korean vodka because of its neutral taste, soju is now offered in different flavors, so you’ll always find different ways to experiment with and enjoy soju. Jinro, the world’s leading soju brand, released … Read More
Tipple Tales The Korean Influence on the Local Drinking Scene The Korean craze or “hallyu” entered the Philippines a decade ago when the foreign drama “Jewel in the Palace” landed on our TV sets and introduced hansik (traditional Korean food) to Filipinos. Hallyu, with its Koreanovelas, K-Pop, and Korean food, has proven to be a major pop culture influence for the past decade. And its drawing power just quadrupled with … Read More
Gin Cocktail Recipe Zodiac Sign Cocktail: Libra Libra Date range: September 23 – October 22 Element: Air Quality: Cardinal Libra is known as the Casanova of the zodiac. This cocktail is Libra in a glass: sexy, seductive, and utterly irresistible. Libra is the zodiac sign represented by scales, which reflects Libra’s fixation on balance and harmony. Our Libra cocktail embodies that obsession. The delicate balance of soju and gin, the … Read More
Brand News The World’s Biggest-Selling Spirit Brand Jinro Soju launches Jinro Light “Light” seems to be on everyone’s glass nowadays, from light soda, light tonic, light brandy, and light beer. Some people prefer drinks with “light” on the label to save on calories or to enjoy longer drinking sessions because of its lower alcohol content. Joining the bandwagon, the world’s number selling spirit, HiteJinro’s Jinro soju, recently just launched a light version … Read More