Brand News ONE GIN NATION: Ginebra San Miguel Celebrates World Gin Day with a Bang We owe the Philippines’ top ranking in gin consumption – over 43% of the world gin market – to one brand: Ginebra San Miguel. For 184 years, Filipinos have been enjoying and sharing the country’s pioneering spirit, often through drinking sessions with “tagay” – where the group shares a common glass to be passed on and refilled as it goes … Read More
Brand News Welcome 2018 with a new bottle of Añejo Gold Medium Rum Once a pirate’s favorite tipple, rum is now taking top billing on cocktail menus and In the Philippines, rum is already a go-to drink to serve at parties and get-togethers. With the recent resurgence of dark rum’s popularity among younger drinkers (18 to 24), ’80s icon Añejo Rum is staging a comeback. Añejo Rum was a famous brand in its … Read More
Brand News Ginebra San Miguel Reveals 2018 Calendar and Introduces Two New GSM Blue Flavors When you’ve been doing something for 30 years, every once in a while you have to pull a new trick out of your hat to make it extra special for everyone involved. When the lights went out at GSM Blue’s annual calendar launch at C3 Events Place, we instantly got the feeling that the reveal wasn’t gonna be simple. Since … Read More