Tipple Tales The Korean Influence on the Local Drinking Scene The Korean craze or “hallyu” entered the Philippines a decade ago when the foreign drama “Jewel in the Palace” landed on our TV sets and introduced hansik (traditional Korean food) to Filipinos. Hallyu, with its Koreanovelas, K-Pop, and Korean food, has proven to be a major pop culture influence for the past decade. And its drawing power just quadrupled with … Read More
Brand News The World’s Biggest-Selling Spirit Brand Jinro Soju launches Jinro Light “Light” seems to be on everyone’s glass nowadays, from light soda, light tonic, light brandy, and light beer. Some people prefer drinks with “light” on the label to save on calories or to enjoy longer drinking sessions because of its lower alcohol content. Joining the bandwagon, the world’s number selling spirit, HiteJinro’s Jinro soju, recently just launched a light version … Read More
Tipple Tales Throwback Drinks Time flies when you’re having fun. And before you know it, you’re already part of the infamous Titas and Titos of Manila, having merienda at Mary Grace (which I hear is the ultimate “Tita” place), trying to figure out what the new slang is, and complaining about how loud bars have become. It’s like we blinked and now the best … Read More