Brand News Is Michter’s “Cost Be Damned” Approach Producing the Greatest American Whiskey? American whiskey has come a long way since the ’70s and ’80s—a time when brown spirits were less popular in the US and many producers were forced to shut down. For those who correctly predicted the comeback of bourbon and rye, the challenge is now producing enough to keep up with demand. Now that the resurgence of American whiskey has … Read More