Heineken Brings Socializing to the Sofa

While the pandemic has hit pause on any kind of public gathering at the moment, and a new consumer behavior has emerged amidst the lockdown. Socializing has adapted to become a home activity. Weekly e-numan with the gang is a must to keep sane and reconnect with friends and loved ones.

During ECQ (enhanced community quarantine), Filipinos have turned online for their needs. Deliveries for food, drinks, essential (and not-so-essential) items increased immensely in this time. People adjusted and adapted to the ‘new normal’ of dining and drinking in the safety of their homes, since most establishments are closed.

Booze delivery services became the lifeline of people to get their choice of cocktails and spirits. In the beer category, AB Heineken, through its partner e-Commerce platform Drinkies.PH, saw a marked increase in demand for beer delivery in this time.

To promote responsible drinking, Heineken launched #SocializeResponsibly, a digital campaign to encourage socializing in the safety of people’s homes during the pandemic.

An edge that Drinkies.ph has is their promise to deliver cold beer within 60 minutes, providing speedy beer delivery to thirsty folks in cities with no liquor ban and give them socializing experiences while social distancing. You can have bottles or even your own keg delivered right to your door!

Find out how to enjoy the Heineken 5L draft keg here.

“Consumers are bringing their happy hour routine in their homes. They expect to get their orders fast. You have to be there at the moment of their need and leave them with a positive product experience,” said Juris Melencio, AB Heineken Head of Trade Marketing.

It’s still uncertain when we can go back out and gather with our friends over drinks. With social distancing in place, beer drinkers who miss going out will continue to make the best of the situation by ordering their favorite brew online, while socializing at home and meeting friends in digital e-numans.

AB Heineken Philippines continue to launch home delivery programs through its partner platforms and channels to help everyone #SocializeResponsibly. ABHP products Heineken, Tiger Black, Tiger Crystal Light, and Tanduay Ice are available through Drinkies.ph, Food Panda, Boozy, Grab Food and Grab Kitchen, as well as retail outlets in cities nationwide.