Share on Facebook Share on Twitter Share on Pinterest Glenfiddich, the world’s most-awarded single-malt Scotch whisky, has been a catalyst for excitement in gatherings since its inception in 1887. Rooted in a rich family-owned heritage, the brand seamlessly blends the values of the past with an unwavering commitment to shaping the future. Throughout its illustrious history, Glenfiddich has been a trailblazer, consistently breaking new ground and setting a path for others to follow. The brand’s ethos revolves around a simple yet profound question, “Where Next?” This question encapsulates Glenfiddich’s continuous pursuit of growth and its commitment to inspiring the next generation. “Glenfiddich, which launched the Where Next Club Program last year has developed a stepping stone for entrepreneurs and businesses embodying the core values of the brand,” says Kate Osmillo, Philippine Brand Ambassador for Glenfiddich. The program was developed to search for and reward an innovative startup that is ready to scale up and create a lasting impact in the Philippines and beyond. The initiative’s next round was announced at Gallery by Chele, where guests were treated to a scrumptious dinner (prepared by Chef Chele Gonzales and his team) paired with drams of the Glenfiddich 12YO, 15YO, and 18YO, and special cocktails made for the occasion. This year, Glenfiddich proudly collaborates with three industry pillars, each embodying the brand’s core values and vision. Manny Ayala, Managing Director of Endeavor Philippines, Anne Gonzales, Co-Founder and President of Terry S.A, and Martin Cu, Partner of 500 Global, join forces to select the next startup for the Where Next Club Program. These industry leaders not only lend their expertise but also provide one-on-one mentorship to propel the chosen startup to the next level. Panelists (L-R: Manny Ayala, Anne Gonzalez, Martin Cu) Manny Ayala, at the helm of Endeavor Philippines, has supported 30 different companies, generating over $500 million in revenue and creating over 29,000 jobs in just 8 years. Anne Gonzales, a recipient of Go Negosyo’s 55 Inspiring Women in Business, brings her retail expertise to the panel. Martin Cu, a builder and scaler of top startups, emphasizes the importance of networking and organized mentorship for startups to thrive. Beyond mentorship, Glenfiddich is not just asking “Where Next?” but also answering with action. The brand is providing a One Million Peso non-equity dilutive grant to the chosen startup, a testament to Glenfiddich’s commitment to nurturing innovation and impact. Panelists and Brand Team (L-R: Martin Cu, Anne Gonzalez, Manny Ayala, Arturo Lozano, Kate Osmillio, Viel Iral) As the Where Next Club unfolds, the panelists are looking for purpose-driven individuals committed to a vision larger than themselves. They seek startups solving real problems, adding value with humility, and embracing the uniqueness of the Filipino identity. The Glenfiddich Where Next Club is not just a program; it’s a promise to foster innovation, mentorship, and positive change. Stay tuned for exciting announcements as Glenfiddich continues to shape the future of entrepreneurship in the Philippines. For more details on the Where Next Club Program, follow Glenfiddich on Facebook and Instagram or reach out to wherenextclub@yellowbrickmedia.com.