Brand News Negroni Week 2020 Celebrations Go Virtual The Negroni was created over 100 years ago when Count Camilo Negroni in the city of Florence tasked bartender Fosco Scarselli at the Caffé Cassoni to make his favorite cocktail, the Americano, stronger. Scarselli was up for the challenge and replaced the traditional soda water and lemon twist with a splash of gin and a slice of orange, and the … Read More