Inspired by the belief that it takes a minimum of 21 days to adapt to a new change, Johnnie Walker invites everyone to take on big, bold ambitions with its #KeepWalkingPH 21 Day Challenge. To join the challenge, all you have to do is post for 21 consecutive days on social media about your journey towards your ambition. On Day 1, pledge to keep walking to your biggest and boldest ambition possible. Follow it up with 20 daily posts that show the action you take each day to achieve your goal. Posting publicly keeps you accountable and encourages others in your network to work towards their own personal progress.

Johnnie Walker screened three new videos recognizing the heroic ambitions of photographer Xyza Bacani, director Brillante Mendoza, and innovators Aisa and Raphael Mijeno of SALt at SM Aura Premier’s IMAX Cinema:

Brillante Mendoza became a household name in Philippine cinema with his Best Director win at the 2009 Cannes Film Festival. His polarizing films have garnered both critical acclaim and harsh criticism for their controversial subject matter, but Mendoza continues to set his sights on his dream to become the best filmmaker he can be with every new film he releases.

Siblings Aisa and Raphael Mijeno made headlines with SALt, their salt water lamp that serves as alternative light source made for rural communities in the Philippines without access to electricity. Despite some limitations on resources, the Mijenos have never lost sight of their ambition to mass produce their lamps to help more communities. They continue to work tirelessly to improve the SALt lamp.

Formerly a domestic helper in Hong Kong, now a sought-after photographer. Though she was told that becoming a photographer was impractical and costly, Bacani never lost sight of her dreams, even borrowing money from her employer to purchase her first camera. She took time out of her daily schedule to shoot everyday life in Hong Kong. Her work gained international attention and she earned a scholarship at one of the top universities in New York to study photography and hone her skills.

“Any Filipino has the right to progress to a big heroic ambition,” says Diageo Philippines’ Marketing Director Cesar Gangoso. “All of us encounter self-doubt, and self-doubt is the first barrier to progress. As we enter the next phase of the Keep Walking Philippines campaign, we hope to inspire more Filipinos to believe that they can. And that’s the essence of what we are trying to do here; the 21 Day Challenge is a simple yet a meaningful act of committing to your ambition. And, actually it is meant to build a habit of self-belief and banish our self-doubt,” he adds.

Diageo Philippines Marketing Director Cesar Gangoso

“Hopefully we build communities of Filipinos who believe in their capacities to do something great. We believe that this simple act can genuinely make a huge difference. The reality is, there can never be progress without self-belief.”

Every day you have to test yourself. If you don't, it's a wasted day. #KeepWalkingPH #SparkitPH

A photo posted by ShielaMariePineda 🍭 (@bangnita) on

Surround yourself with people who have dreams, desire and ambition. Choose carefully! #KeepWalkingPH #SparkItPH

A photo posted by Oliver Lance Posadas (@oliverposadas) on


For more information about the Keep Walking Philippines campaign and 21 Day Challenge, you may visit Johnnie Walker’s official Facebook page is your learned drinking buddy who can tell you what to drink, what you’re drinking and where to drink. Learn about the coolest and the latest bars in the metro, or the newest beverage or new product out in the market, or have fun creating enjoyable drinks from our features and videos within the comfort of your homes.

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