What if you can have a wonderful vacation in one of the most idyllic places in the country after travel restrictions are lifted? With the kind of year we’ve had, taking a break sounds like a dream come true.

Sugarcane fields of Negros

Locally-made Don Papa is serving up the perfect post-pandemic treat with their #ExperienceSugarlandia online contest! Three winners get to go on a five-day eco-cultural experience for two in Don Papa Rum’s home, Sugarlandia, better known as Negros Occidental.

“Negrenses have been calling Negros Sugarlandia for a very long time and we kind of borrowed the term to encapsulate the world of Don Papa,” shares Monica Llamas-Garcia, Head of Brand and Communications during the virtual press event held on Thursday, October 8. “Negros Island is an island worth discovering, escaping to. Diving into local food culture and immersing oneself in the flora and fauna, we felt would be a great way to reenergize once this pandemic ends. And that’s why we were inspired to put this contest together.”

Mt. Kanlaon’s lush scenery

Winners of the online contest will enjoy a five-day trip for two to Negros Occidental worth Php 80,000 once travel restrictions lift around the second half of next year. Their eco-cultural experience will include a guided tour of the Hawaiian Mill, a train ride through the sugarcane fields, visits to ancestral homes like Hacienda Rosalia, and relaxing beach sessions at Punta Bulata and Danjugan Island. Negros is known for its delicacies, so the winners will get to indulge in the most delicious dishes that the island has to offer, with a glass of rum on the side, of course!

Gaston Ancestral House

“A week with us here in Sugarlandia is a pretty exciting one,” says Ben Scharlin, Don Papa’s man on the ground and host of the virtual press event. Scharlin reveals that winners of the contest will experience an exclusive tour, which includes the sugar-making process and sugar mills that were established 150 years ago. “You get to see the process and then you get to see some of the science behind Don Papa Rum and how it becomes what it becomes.”

“Sugarlandia is a real place, but in the world of Don Papa, it’s also a place of magic and mystery.” Scharlin continues. “We want them to experience the real place, the real people of Negros, as well as the Don Papa version. So when the winners come here to Negros, they’ll also be treated to that otherworldly experience—taste the best food, experience white sand beaches, and get to see a 100-year old train used in the sugar industry here.”

Don Papa 7 and Don Papa 10

To join the contest, post a creative photo of a bottle of Don Papa Rum and Don Papa 10 Year Old that best captures the vibe and feel of Sugarlandia on Instagram and include the hashtags #ExperienceSugarlandia and #DonPapaRum. Winners will be announced on November 15, 2020, December 21, 2020, and January 8, 2021.

For more information about the online contest and to know more about Don Papa Rum, visit their website and follow Don Papa on Facebook and Instagram.

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