Share on Facebook Share on Twitter Share on Pinterest In its new tagline “It’s In Our Spirit,” Absolut Vodka takes inspiration from the power of the human spirit to fuel positivity as the celebrated brand partners with amazing Filipino artists Eunpyon, Hulyen, Kris Abrigo, and Tokwa Peñaflorida to create art that inspires everyone. “We truly recognize the need for hope and positivity at this time, and we’re lucky to be working with four of the most talented Filipino artists for this project,” said Frances Favila, Absolut Vodka brand manager. “Their artwork has the potential to inspire many Filipinos to persevere through challenges and help create a better world.” Absolut Journals (L-R: The Spirit of a Filipino by Eunpyon, Busilak (Purity) by Tokwa, 💖 by Hulyen, New Perspectives by Kris Abrigo) Digital artist Eunpyon channeled her advocacy for gender equality to design a bright and dazzling piece, titled “The Spirit of a Filipino.” “Current events and the way the youth has dealt with them has definitely been a huge inspiration for me,” she said. “The way they don’t back down despite the challenges they face was something that helped me maneuver the pen.” Illustrator and painter Tokwa Peñaflorida came up with “Busilak (Purity),” an ethereal and fairytale-like work that evokes inclusivity and the spirit and support of communities. “The pandemic made me realize a lot of things, most importantly the idea of ‘community,’” said Penaflorida. “A lot of our actions and sacrifices during the pandemic revolves around empathy toward other people. That inspired my art the most.” Comic artist Hulyen wanted to exhibit human connection in her simple yet resonant piece for Absolut, titled “💖” (Sparkling Heart Emoji). “It has become more challenging to live right now so I think anything that promotes creativity, diversity, and making the world a better place for everyone is something we can welcome.” Visual artist and muralist Kris Abrigo drew up “New Perspectives,” a colorful maximalist work that frames Absolut as something that can brighten people’s moods. “The more fulfilled I am, the less negative stuff I put out, hopefully spiraling towards togetherness and compassion. I feel the closer we look, read, or listen, the better our chances for a more positive world.” All four artworks will be turned into covers of limited-edition journals available through Boozy.ph. You can get them when you purchase special Absolut bundles for each journal on Boozy. Here’s what you’ll need to get: “💖” by Hulyen – 1L and 700ml bottle of Absolut Vodka (Php 1619) “New Perspectives” by Kris Abrigo – 1L Absolut Vodka, 700ml Absolut Mandrin (Php 1848) “The Spirit of a Filipino” by Eunpyon – 1L Absolut Vodka, 700ml Absolut Kurant (Php 1848) “Busilak (Purity)” by Tokwa Penaflorida – 1L Absolut Vodka, 700ml Absolut Citron (Php 1848) For more information and updates, like and follow Absolut Vodka on Facebook and Instagram, or visit their website.