Share on Facebook Share on Twitter Share on Pinterest The spirits scene in the Philippines just got a whole lot more sophisticated as Don Julio 1942 Tequila makes a stylish entrance into the country. This luxurious tequila, handcrafted with the utmost dedication, has quickly become the new talk of the town. Embracing the commitment to elevate every celebration, Don Julio 1942 Tequila invites Filipinos to savor the finer things in life with a tequila that’s all about quality over quantity. Crafted in homage to the revolutionary Don Julio González, this tequila is aged for a minimum of two and a half years, resulting in a flavor profile that’s nothing short of extraordinary. Don Julio 1942, made from 100% blue agave, contains a symphony of caramel, chocolate, tropical fruit, warm oak, vanilla, and roasted agave notes. It’s not just a drink; it’s a testament to the artistry and devotion poured into its creation. This internationally acclaimed and award-winning tequila is set to redefine luxury spirits in the Philippines. Diageo, the powerhouse behind brands like Johnnie Walker, is spearheading the introduction of Don Julio 1942 Tequila to the Philippines. “At Diageo, our purpose is to be part of every celebratory occasion of Filipinos. With the introduction of Don Julio 1942 Tequila, we are excited to offer a luxury tequila brand to discerning consumers while encouraging them to drink better, not more,” shares Rajesh Joshi, General Manager of Diageo Philippines. In photo (left to right): Don Julio Philippines Associate Creative Director Ashleigh Rye, Daniel Peters, Diageo Philippines General Manager Rajesh Joshi, Don Julio Philippines Associate Creative Director Raymond Gutierrez, Don Julio Global Ambassador Karina Sanchez, Don Julio Philippines Creative Director Michael Concepcion, Diageo Philippines Marketing Director Nio Judalena, Diageo Philippines Commercial Director Flo Loreto-Lao The launch event, titled “Welcome to House 1942,” turned the iconic Blackbird at the Nielson Tower into a haven of luxury. Each corner of this historic structure was curated to showcase craftsmanship in its myriad forms. Guests were treated to a sensory journey through three dedicated bars, where they could immerse themselves in the art of tequila. The first was an invitation to immerse in Don Julio tequila through robust cocktail serves created by the first female winner of World Class Philippines Bartender of the Year, Aly Lorenzo. The bar featured vinyl DJ sets by Badkiss featuring a sound experience by Filipino-produced bespoke sound system Fatima Sound Practice. Celebrities, influencers, and media personalities gathered to welcome the arrival of Don Julio in the Philippines. Whether enjoying robust cocktail serves, finely crafted cocktails, or exclusive mentoring sessions led by Global Brand Ambassador Karina Sanchez, guests experienced the complexity and uniqueness of Don Julio 1942. The evening was topped off with captivating DJ sets, blending the best of Manila and international beats. Global Brand Ambassador Karina Sanchez leading the intimate tasting session Don Julio 1942 Tequila is more than just a drink; it’s a testament to craftsmanship and devotion. Produced in small batches and aged for a minimum of two and a half years, it boasts a rich, complex flavor profile. With gold and silver medals at the Global Spirit Masters in 2022, it stands tall as a top choice for premium tequila connoisseurs globally. Ready to savor the luxury? Don Julio Tequila is now available at S&R, Zalora, and through Diageo Private Sales. For more details, visit www.donjulio.com or follow them on Instagram. Cheers to a new era of tequila sophistication in the Philippines!