Events The Ultimate Guide to Negroni Week PH 2023 Negroni Week 2023 is just around the corner, and cocktail enthusiasts have much to look forward to. From September 18 to 24, thousands of venues from around the world will be putting one of the most iconic cocktails on center stage. This annual global celebration of the iconic Negroni cocktail has gained immense popularity in recent years, thanks in part … Read More
Brand News Negroni Week 2020 Celebrations Go Virtual The Negroni was created over 100 years ago when Count Camilo Negroni in the city of Florence tasked bartender Fosco Scarselli at the Caffé Cassoni to make his favorite cocktail, the Americano, stronger. Scarselli was up for the challenge and replaced the traditional soda water and lemon twist with a splash of gin and a slice of orange, and the … Read More